The
global breakfast cereal market size is expected to reach
USD 54.31 billion by 2025, according to a new report by Grand View Research,
Inc., progressing at a CAGR of 4.3% during the forecast period. Growing
adoption of convenience foods and rising health consciousness are likely to
augment the demand for breakfast cereals over the forecast period.
Surging
demand for on-the-go breakfast options such as biscuits and cereal bars is
anticipated to stoke market growth. Besides this, expanding base of
health-conscious consumers and rising purchasing power are estimated to provide
a fillip to the market. In recent times, a large number of consumers are
focused on reducing calorie intake by cutting down their portion sizes and
replacing traditional breakfast options with breakfast cereals. Moreover, rise
in vegetarianism is influencing the market positively.
With
increasing demand for breakfast cereals, manufacturers are adopting newer
technologies and equipment to enhance shelf life of products. Innovative enzyme
technologies and bioprocessing coupled with high-pressure processing technology
are being utilized to improve the overall safety, quality, and nutritional
traits of oats-based foods.
Consciousness
among people to consume healthy products, mostly in western countries, plays a
vital role in generating demand. Rising awareness among people in emerging
economies regarding health benefits associated with breakfast cereals is poised
to create ample opportunities for new market entrants.
Breakfast
cereals are distributed across the globe through three primary channels
including supermarkets, convenience stores, and e-commerce. Supermarkets
dominated the market in 2016 and held over 51.0% of the overall revenue. They
offer tremendous benefits such as wide display, huge product lines, attractive
product pricing, product promotions, and replacement options.
Browse full
research report on Breakfast Cereal Market: www.grandviewresearch.com/industry-analysis/breakfast-cereals-market
Further
key findings from the study suggest:
- Global sales of breakfast cereals are projected
to reach 9.5 million tons by 2025 and exhibit a CAGR of 3.8% during the
forecast period
- In terms of revenue, the ready to eat cereals
segment is expected to register a CAGR of 3.8% over the forecast period
- Supermarket distribution channel dominated the
global market with a share of over 50% in 2016. E-commerce distribution
channels are increasingly attaining attention in emerging economies owing
to rising penetration of internet and mobile phones
- Asia Pacific is likely to experience the
highest CAGR of 7.0% in terms of revenue during the forecast period.
Surging demand for breakfast cereals in the region can be attributed to
rising geriatric population in Japan, China and Singapore and increasing
disposable income and improving healthcare infrastructure in China, India,
and Malaysia
- The market is highly competitive with presence
of established market players such as B&G Foods, Inc.; Marico Limited;
Bob's Red Mill Natural Foods, Inc.; Bagrrys India Limited; and PepsiCo,
Inc.
- The Kellogg Company, Nestle SA, and Cereal
Partners Worldwide, which is a joint venture between Nestle CPW and
General Mills Inc., are working into a collaborative agreement along with
the Australian Government and other public health groups to promote
incorporation of healthy and nutritious food into diets of Australians.
Browse more
reports of this category by Grand View Research: www.grandviewresearch.com/industry/nutraceuticals-functional-foods-and-dietary-supplements
Grand View Research has segmented the global breakfast cereal report on
the basis of product, distribution channel, and region:
Breakfast
Cereal Product Outlook (Volume, Kilotons; Revenue, USD Million, 2014 - 2025)
- Ready-to-eat
(RTE)
- Hot
cereals
Breakfast
Cereal Distribution Channel Outlook (Volume, Kilotons; Revenue, USD Million,
2014 - 2025)
- Supermarket
- Convenience
Stores
- E-Commerce
- Others
Breakfast Cereal
Regional Outlook (Volume, Kilotons; Revenue, USD Million, 2014 - 2025)
- North
America
- U.S.
- Canada
- Mexico
- Europe
- U.K.
- Germany
- France
- Asia
Pacific
- China
- India
- Australia
- Central
& South America
- Brazil
- Middle
East & Africa
Access
Press Release By Grand View Research: www.grandviewresearch.com/press-release/global-breakfast-cereal-market
About Grand
View Research:
Grand
View Research, Inc. is a U.S. based market research and consulting company,
registered in the State of California and headquartered in San Francisco.
The company provides syndicated research reports, customized research
reports, and consulting services. To help clients make informed business
decisions, we offer market intelligence studies ensuring relevant and
fact-based research across a range of industries, from technology to chemicals,
materials and healthcare.
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