The
global kombucha market is expected to reach USD 4.46
billion by 2024, according to a new report by Grand View Research, Inc.
Increasing awareness of the health benefits associated with consuming probiotic
drinks is projected to boost market demand over the forecast period.
Kombucha
helps to control liver cell toxicity and aids in detoxification, digestion, and
weight loss. It also improves immunity and acts like an energy drink.
Some of the drivers influencing the market growth are the ease of manufacturing
and rising demand for probiotic beverages.
U.S. kombucha Market Revenue By Region, 2014 - 2024 (USD Million) |
Growing
disposable income and the trend of maintaining a healthy diet intake has led to
increasing demand for natural and organic beverages. North America occupied the
largest market share in 2015 on account of a vast number of brewers operating
in this region.
Companies
such as Buchi Kombucha, GT’s Kombucha, Celestial Seasonings, and KeVita, Inc.
have adopted expansion strategies to increase their presence in the market.
Most of the companies have tie-ups with local retailers and health food stores
such as Wal-Mart, Safeway, and Whole Food Market for the distribution of their
products.
Browse full
research report on Kombucha Market: www.grandviewresearch.com/industry-analysis/kombucha-market
Further
Key findings from the study suggest:
- The Symbiotic Colony of Bacteria and Yeast (SCOBY)
is the key ingredient for the manufacture of fermented kombucha tea
- Fermented drinks have gained wide acceptance in
the healthy beverages industry
- Consumers broadly prefer flavored kombucha
drinks; this segment accounted for 68% of the market volume in 2015.
- Brewers have launched a variety of exotic
flavors such as coconut & mango, pineapple-jalapeno, guava, and berry.
Other flavors extracted from flowers, herbs, roots, and spices are also used
in the beverage.
- Asia Pacific is projected to grow at the
highest CAGR on account of the growing demand for probiotic beverages in
China, Japan, and India
- Companies have partnered with large retail
chains and other distributors to cater to the increasing demand in the
U.S.
- Major companies identified in this industry
include Buchi Kombucha, Cell-Nique Corporation, GT’s Kombucha, Hain
Celestial Group, Red Bull GmbH, and Revive Kombucha among others
Browse more
reports of this category by Grand View Research: www.grandviewresearch.com/industry/nutraceuticals-functional-foods-and-dietary-supplements
Grand View Research has segmented the kombucha market on the basis of
flavor, distribution channel, and region:
Global
Kombucha Flavor Outlook (Volume, Kilo Liters; Revenue, USD Million, 2014 -
2024)
- Original
- Flavored
Global
Kombucha Distribution Channel Outlook (Volume, Kilo Liters; Revenue, USD
Million, 2014 - 2024)
- Supermarkets
- Health
stores
- Online
stores
Global
Kombucha Regional Outlook (Volume, Kilo Liters; Revenue, USD Million, 2014 -
2024)
- North
America
- U.S.
- Canada
- Mexico
- Europe
- Germany
- UK
- France
- Russia
- Asia
Pacific
- China
- Japan
- India
- Australia
- Central
& South America (CSA)
- Brazil
- Middle
East & Africa (MEA)
- South
Africa
Access
Press Release By Grand View Research: www.grandviewresearch.com/press-release/global-kombucha-market
About Grand
View Research:
Grand
View Research, Inc. is a U.S. based market research and consulting company,
registered in the State of California and headquartered in San Francisco.
The company provides syndicated research reports, customized research
reports, and consulting services. To help clients make informed business
decisions, we offer market intelligence studies ensuring relevant and
fact-based research across a range of industries, from technology to chemicals,
materials and healthcare.
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