The global matcha market is expected to reach USD 5.07
billion by 2025, according to a new report by Grand View Research, Inc. Rising
prevalence of chronic diseases has augmented the demand for healthy and
nutrient-rich food & beverage alternatives. Anti-oxidant and vitamin-rich
composition of matcha tea has fueled the product demand across the globe.
Anti-oxidants, including
epigallocatechin gallate (EGCG), prevent diseases such as cancer, Type-2
diabetes, cardiovascular problems. EGCG present in the product can repair DNA
damage caused by UV radiation and controls the proliferation of cancerous
cells. The product also has the potential to reduce stress and promotes a state
of relaxation. L-theanine present in the product acts in a synergistic way to
activate alpha waves in the brain and thus improves brain functioning.
Furthermore, high chlorophyll content of the product prevents toxin
accumulation in body.
Key product grades available in
the industry include ceremonial, classic, and culinary. Ceremonial accounts to
be the most expensive product grade owing to its superior and high-quality
production process. Classic grade is the most widely consumed variety, owing to
its enhanced taste and flavor. The demand for culinary grade is predicted to
grow at a robust pace, due to emerging use in bakery and cooking applications.
Asia Pacific held the largest
share of the global industry revenues in 2016, owing to traditional tea culture
in Japan and China. The product was majorly consumed in form of regular tea,
followed by other beverages in Asia Pacific. Experiment and innovation led to
the preparation of various beverages, including smoothies, lattes, and juices.
Various cafes and food chains have incorporated various matcha tea-based foods
and beverages in their product portfolios. North America has exhibited spurring
demand over the recent past, owing to heightened consumer awareness in the U.S.
U.S. matcha market revenue, by application, 2014 - 2025
(USD Million)
Browse full research
report on Matcha Market: http://www.grandviewresearch.com/industry-analysis/matcha-market
Further Key Findings From the Study Suggest:
- The global
matcha market was valued at USD 2.62 billion in 2016 and is expected to
grow at a CAGR of 7.6% from 2017 to 2025, owing to rising consumer
awareness regarding product features, such as detoxification, anti-ageing,
and improvements to immune system
- Culinary
grade is estimated to be the fastest-growing segment of the overall
product industry, over the forecast period, driven by the rapidly growing
use of the product in formulation of snacks, desserts, bakery, and
confectionery items
- Classic grade
was the largest segment of the industry, accounting for around 56% share
of the global revenue in 2016, owing to the superior health benefits
offered by this product grade
- Regular
tea application segment is expected to dominate the global market,
owing to energy stimulation and detoxifying properties of the product
- North America
is expected to witness considerable growth over the forecast years, drive
by the rising number of outlets selling matcha-based beverages in the U.S.
market
- Key players
in the industry are focusing on expanding their product portfolios along
with organizing events to boost consumer awareness, with the objective of
sustaining major shares of the overall industry revenues
Access Press Release By Grand View Research: http://www.grandviewresearch.com/press-release/global-matcha-market
About Grand View Research,
Inc:
Grand View Research, Inc. is a U.S. based market research and consulting
company, registered in the State of California and headquartered in San
Francisco. The company provides syndicated research reports, customized
research reports, and consulting services. To help clients make informed
business decisions, the company offers market intelligence studies ensuring
relevant and fact-based research across a range of industries including
technology, chemicals, materials, healthcare and energy.
For more information: http://www.grandviewresearch.com
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