The
global kombucha market is expected to reach USD 4.46
billion by 2024, according to a new report by Grand View Research, Inc.
Increasing awareness of the health benefits associated with consuming probiotic
drinks is projected to boost market demand over the forecast period.
Kombucha
helps to control liver cell toxicity and aids in detoxification, digestion, and
weight loss. It also improves immunity and acts like an energy drink.
Some of the drivers influencing the market growth are the ease of manufacturing
and rising demand for probiotic beverages.
Growing
disposable income and the trend of maintaining a healthy diet intake has led to
increasing demand for natural and organic beverages. North America occupied the
largest market share in 2015 on account of a vast number of brewers operating
in this region.
Companies
such as Buchi Kombucha, GT’s Kombucha, Celestial Seasonings, and KeVita, Inc.
have adopted expansion strategies to increase their presence in the market.
Most of the companies have tie-ups with local retailers and health food stores
such as Wal-Mart, Safeway, and Whole Food Market for the distribution of their
products.
U.S.
kombucha Market Revenue By Region, 2014 - 2024 (USD Million)
Browse full research report on Kombucha
Market: http://www.grandviewresearch.com/industry-analysis/kombucha-market
Further key findings from the study
suggest:
- The
Symbiotic Colony of Bacteria and Yeast (SCOBY) is the key ingredient for
the manufacture of fermented kombucha tea
- Fermented
drinks have gained wide acceptance in the healthy beverages industry
- Consumers
broadly prefer flavored kombucha drinks; this segment accounted for 68% of
the market volume in 2015.
- Brewers
have launched a variety of exotic flavors such as coconut & mango,
pineapple-jalapeno, guava, and berry. Other flavors extracted from
flowers, herbs, roots, and spices are also used in the beverage.
- Asia
Pacific is projected to grow at the highest CAGR on account of the growing
demand for probiotic beverages in China, Japan, and India
- Companies
have partnered with large retail chains and other distributors to cater to
the increasing demand in the U.S.
- Major
companies identified in this industry include Buchi Kombucha, Cell-Nique
Corporation, GT’s Kombucha, Hain Celestial Group, Red Bull GmbH, and
Revive Kombucha among others
Access
Press Release By Grand View Research: http://www.grandviewresearch.com/press-release/global-kombucha-market
About
Grand View Research, Inc:
Grand View Research, Inc. is a U.S. based market
research and consulting company, registered in the State of California and
headquartered in San Francisco. The company provides syndicated research
reports, customized research reports, and consulting services. To help clients
make informed business decisions, the company offers market intelligence
studies ensuring relevant and fact-based research across a range of industries
including technology, chemicals, materials, healthcare and energy.
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