The U.S. wine market is expected to reach USD 85.00
billion by 2025, according to a new report by Grand View Research, Inc. Rising
per capita consumption of wine with meals and desserts is expected to drive
growth over the forecast period.
Consumers’
access to the product in stores, restaurants, bars, nail salons, bookstores,
coffee shops, movie theaters, and car wash & repair shops continues to
expand over 5,500,000 locations in the U.S. Furthermore, producers are
targeting niche sales channels such as direct-to-consumer sales and tasting
rooms, which is expected to drive growth over the forecast period.
Agri-business
software offers various industry-specific solutions and application of software
to manage administrative tasks, track internal production and sales data, is
likely to complement growth. E-commerce and digital marketing tools are the
major driving factors owing to the legalization of online sales in the majority
of the U.S. states.
The
manufacturers compete on the basis of price, which commonly ranges between USD
3 a bottle to USD 15 and above along with a distribution network. The industry
is highly competitive, and the product competes with other alcoholic and
nonalcoholic beverages for restaurant presence, retailer shelf space,
distributor attention, brand recognition and promotions.
Browse full
research report on U.S. Wine Market: www.grandviewresearch.com/industry-analysis/us-wine-market
Further key
findings from the study suggest:
- Table wine accounted for 82.2% of the revenue
share in 2017 on account of low Alcohol by Volume (ABV) content and
availability of wide varieties of blends including Merlot, cabernet
sauvignon, chardonnay, and pinot noir
- Sparkling wine is expected to grow at a CAGR of
10.8% over the forecast period owing to low cost of the product, which
offers affordable luxury to young consumers celebrating different events
throughout the year
- Off-trade distribution channel accounted for
the largest revenue share in 2017, distributing over 71.3% of the product
on account of increasing sales through supermarket chains, liquor stores
offering value and variety in their selection
- On-trade distribution channel is expected to
grow at a CAGR of 4.4% on account of high demand from restaurants and
hotels with increasing consumer income, and the rising level of spending
at wineries
- Companies in the industry are highly
competitive, and the major players compete on the basis of wide range of
product portfolio, quality, brand names, pricing, and distribution
strength; however, small-scale producers depend on distributors for
promotional support
Browse more
reports of this category by Grand View Research: www.grandviewresearch.com/industry/consumer-goods
Grand View Research has segmented the U.S. wine market on the basis of
product and distribution.
Product
Outlook (Volume, Million Liters; Revenue, USD Billion; 2014 - 2025)
- Table
Wine
- Dessert
Wine
- Sparkling
Wine
Distribution
Outlook (Volume, Million Liters; Revenue, USD Billion; 2014 - 2025)
- On-trade
- Off-trade
Access
Press Release By Grand View Research: www.grandviewresearch.com/press-release/us-wine-market-analysis
About Grand
View Research:
Grand
View Research, Inc. is a U.S. based market research and consulting company,
registered in the State of California and headquartered in San Francisco.
The company provides syndicated research reports, customized research
reports, and consulting services. To help clients make informed business
decisions, we offer market intelligence studies ensuring relevant and
fact-based research across a range of industries, from technology to chemicals,
materials and healthcare.
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