The global gluten-free products market is expected to reach
USD 33.05 billion by 2025, according to a new report by Grand View Research,
Inc. The market is expected to witness substantial growth over the forecast
period mainly on account of the rising incidences of celiac disease, diabetes
as well as obesity across the developed economies.
Consumer perception of
gluten-free products being diet food is expected to act as a key driver for the
industry growth over the next few years. Unique promotional strategies adopted
by the major manufacturers including sampling, in-store cooking demonstrations,
and shelf tags indicating a consumable to be gluten-free have been playing
crucial roles in influencing the product demand.
The growing inclination of
consumers towards leading healthy lifestyles, coupled with the association of
free-from products to being healthy is expected to have a positive impact on
the industry growth. In addition, the rising awareness among consumers to limit
intake of gluten to avoid celiac disease and irresistible bowel syndrome (IBS)
is expected to aid product demand.
Gluten-free products are
perceived to ease digestive ailments, lower the cholesterol level, and be less
fattening, which in turn are expected to drive the product demand over the
forecast years. Furthermore, the easy availability of the products, through
nearly every grocery store, is expected to aid industry growth, most notably in
the U.S. and major European countries.
U.S. gluten-free products
market revenue by product, 2014 - 2025 (USD Million)
Browse full research report on
Gluten-Free
Products Market
Further key findings from
the report suggest:
- Bakery
products are expected to dominate the industry growing at a CAGR of 10.5%
over the forecast period on account of the high demand for gluten-free
bread in the U.S. and France owing to the increasing incidences of celiac
disease
- Rising
consumption of gluten-free pasta in Italy & Germany, coupled with
increasing incidences of IBS and celiac disease, is expected to drive the
industry growth in Europe. In addition, high demand for rice in Asia
Pacific is likely to complement industry growth.
- Grocery
stores accounted for 70% of the overall distribution of the gluten-free
products, on account of easy accessibility to a wide range of products
under one roof
- Asia Pacific
is expected to be the fastest growing market on account increasing
consumption of the products as diet food coupled with unique marketing
strategies adopted by the major manufacturers to gain regional share.
- The major
manufacturers in the industry such as Boulder Brands and Hain Celestial
Group have adopted different promotional strategies including distribution
of free samples and conducting in-store cooking demonstrations to acquire
new consumers and gain industry share.
For
more information: http://www.grandviewresearch.com
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