The global energy drinks market is expected to reach USD
84.80 billion by 2025, according to a new report by Grand View Research, Inc.
Consumers looking for breaking the monotony in daily beverages include these
energy drinks in their routine to improve their performance, and keep them
hydrated at the same time.
Energy drinks which include high
caffeine are expected to drive its demand as it helps the consumers to regain
energy and increase their stamina. Both young, as well as aged customers are
attracted towards these beverages, which promise to keep them healthy and
active. More than 50% of the world population live in urban areas. Hectic
lifestyle and rising disposable income coupled with a need for instant energy
are expected to drive the market growth over the forecast period.
The non-alcoholic segment is expected
to emerge as the largest and fastest growing product variant and is anticipated
to account for a revenue share of 56% by 2025 at a CAGR of 7.8% over the
forecast period.
U.S. energy drinks market revenue by product type, 2014 -
2025 (USD Billion)
Browse full research report on Energy
Drink Market
Further key findings from the study suggest:
- The mobile
device security segment witnessed revenue share of over 17% in 2015, which
is anticipated to grow at a CAGR of nearly 16% over the forecast period.
The increasing adoption of BYOD trend have led the employees in
organizations to access corporate data on their personal mobile devices.
However, it creates security challenges, which requires advanced endpoint
security solutions to safeguard sensitive business information resulting
in high demand.
- Enterprises
dominated the market in 2015, and is estimated to grow at a CAGR of over
13% from 2016 to 2024. SMBs are also anticipated to witness substantial
growth over the forecast period due to the rising adoption such safety solutions
to prevent crucial information. Organizations of all sizes are
transitioning their business-critical operations and workloads to cloud
computing to decrease the burden on their IT support staff, reduce costs
and provide advanced services. The increasing adoption of cloud technology
have led security vendors to develop cloud-based security solutions on a
large scale.
- IT &
Telecom industry dominated the market with the revenue share of nearly 25%
in 2015 and is anticipated to witness significant growth over the next
eight years. The industry has evolved through significant expansion phase
and have stringent legal and information security requirements. Further,
rising acceptance of BYOD trend is anticipated to drive the industry
demand.
- Moreover, the
BFSI sector offers substantial potential for the market as it is
continuously visualizing the regional; instability, terrorism, physical
risks, criminal networks and modern threats originating from cyber
sabotage and opaque sources. The rising regulation in the finance sector
is further contributing towards the industry growth.
- The North
America is estimated to dominate the market with a share of over 32% in
2015 growing at a CAGR of nearly 11% over the next eight years. Asia
Pacific regional market accounted for over 19.0% of the global market
share in 2015 and is expected to grow with a CAGR of 13.2% over the next
eight years. Stringent regulations across Asia Pacific are expected to
fuel the demand for efficient endpoint security solutions driving the demand
in this region. Countries including China, India, Malaysia and Australia
are investing heavily in endpoint security to fight against cyber threats
and attacks.
- The key
industry participants include Microsoft Corporation, Kaspersky Labs, Panda
Security SL, Symantec Corporation, Sophos Ltd, Cisco, Bitdefender, ESET,
IBM Corporation, F-Secure, Intel Security Inc. (McAfee) and Trend Micro
Incorporated. The vendors involve in frequent merger & acquisitions to
increase their geographical presence and product portfolio to gain
competitive advantage.
For more information: http://www.grandviewresearch.com
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